Judy's Latest Book
Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.
Each of the seven chapters in Market Research In A Week covers a different aspect: - Sunday: Market research and project design - Monday: The research brief and research proposal - Tuesday: Qualitative market research - Wednesday: Quantitative market research - Thursday: Questionnaire and topic guide design - Friday: Research analysis - Saturday: Report writing and presentation skills You can order at Amazon.co.uk and Amazon.com. App Download
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Whether you know me as an author, a children’s market researcher or an NLP Kids Coach and Trainer you will know of my passion for children. Apart from the four children of my own, I also ran a Montessori Nursery school from our home when they were young, alongside doing children’s market research so over the years I’ve spent most of my time with kids.
I’ve allocated a page to each of my activities to make navigation easier but my skills in any one area of my life draw on those I use elsewhere. For example, as a children’s market researcher it is important for me to tease out of a shy child how they feel about a product or a TV show, advert or book using indirect questioning and playful exercises – drawing, brand mapping, acting as if and so on. They aren’t going to tell me how they envisage a fit between brand x and product any more than they can tell me why they keep bursting into tears or get angry if they’re seeing me as a therapy client. It is my job to be fully present, listen and understand what they are expressing without making assumptions based on my own map of the world. I write books on NLP and parenting in a way that will enable the reader to understand and apply the learning and that’s just how I write my research reports. As a TEFL teacher I also need to encourage my students to learn, speak and express themselves in a language they are not familiar with which is also similar to how children feel when in therapy or focus groups; it is not their usual environment. I train students in using NLP with children and this along with my books is how I impart my own experiences of working with kids in the hope that others will help children wherever they are, become the amazing little people they can be. Apart from all this, I am nuts about dogs and hens. I love tennis, ski-ing and swimming and spending time with my hubbie and family. I am a real person so please connect with me on Facebook or send me a comment via this site. Here’s a form for you right here. Judy Bartkowiak is the official website for British writer Judy Bartkowiak and children’s author JudyBee.
If you want to get in touch, you can email judy@hitchamvale.co.uk If you have a specific request for Judy regarding commissions, book rights etc, you can contact her by email. |
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About / Contact
Whether you know me as an author, a children’s market researcher or an NLP Kids Coach and Trainer you will know of my passion for children. Apart from the four children of my own, I also ran a Montessori Nursery school from our home when they were young, alongside doing children’s market research so over the years I’ve spent most of my time with kids. More... |
